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How TikTok is changing the music industry
  + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +15 min
TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.
In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.
Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado
Discul a fost vândut în 90.000 de unităţi, în SUA, în a şasea săptămână de la lansare, încheiată pe 3 septembrie, potrivit Nielsen Music/MRC Data. În plus, Taylor Swift a egalat-o pe Whitney Houston în ceea ce priveşte totalul săptămânilor petrecute de o artistă pe primul loc în istoria clasamentului. Cu această a şasea săptămână, Swift are acum 46 de săptămâni în fruntea clasamentului. Juice WRLD şi „Legends Never Die”, lansat postum, şi-au menţinut de asemenea poziţia în top, a treia, cu 64.000 de unităţi vândute în a opta săptămână. Înregistrarea „Hamilton: An American Musical” a coborât două locuri în top, până pe şase, după ce a fost vândută în 48.000 de unităţi în a 258-a săptămână de la lansare.
Persons: Drake, Taylor Swift, Whitney Houston, Swift, Houston, Adele, Pop, San Francisco Symphony, Katy Perry, Baby, Rod Organizations: Nielsen Music, Houston, Billboard, M2 Locations: SUA, San Francisco, Statele Unite
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